Tailfeathers

The minute I heard about Tailfeathers’ feminine-friendly, luxury derièrre wipes, I was all too happy to be involved from the bottom up: creating an elegant, tacit brand identity, a bold packaging design, and building out a plush e-commerce experience. Partnering with my team at DEI, we also wrote cheeky copy for the website, introduced taglines, and named their send-a-friend-a-wipe service — “TailMail”, of course. Any client who loves a good pun is a friend for life!