Fabian Flower Farm

Fabian Flower Farm is a passion project run by husband and wife team Haley and Jacob Rice on a southern inlet of Olympia, Washington. With a flourishing community that looks to Haley as a resource for cultivation methods, I wanted the visual brand to reflect their story of growth through flower farming.

I created a custom illustration as a primary logomark, cementing the audience’s connection to Haley as the face of the brand. A variety of typefaces were used throughout the brand, from the sturdy logotype – reminiscent of heirloom seed packets – to a friendly serif for the tagline I coined, making for a visual experience that feels as carefully crafted as the bouquets from the farm.