Mad Lab

Mad Lab is a blend-your-own winery, tasting room, and subscription wine club in Buellton, CA. The identity concept is driven by the idea of experimentation and fluidity in the wine-making process – the playful, custom type for the logo speaks to the creation process, building itself as it’s animated. Wavy shapes and color-blocking on the labels further speak to the blending idea, and allow for an infinitely scalable, templated packaging system.