Sunday Stash
Sunday Stash is a gourmet cookie dough delivery service featuring classic, nostalgic flavors enhanced by time-tested recipes and upgraded ingredients. I worked collaboratively with founder Sandy Jeong to translate the brand tenets into irreverent-yet-deluxe visuals. Riffing on the “comfort food” aspect, I created custom typography for the logotype, with letterforms playfully leaning into each other. Sandy’s daughters (and baking buddies) served as inspiration for the logo mark, which depicts them hugging a cookie. Following that lead, I illustrated a full set of various cookie contentment scenarios, and added a dash of lively colors to round out the brand recipe.
Cookie dough comes frozen and pre-portioned (in statement-sized servings) for an effortless baking experience – and fresh, warm cookies. The ultimate convenient indulgence!
Role
Art Direction
Branding
Custom Typography
Illustration
Messaging
Print & Packaging
Studio
People People